What Is Phishing and How to Spot It
Phishing is the single most common entry point for cyberattacks against small businesses. An attacker crafts an email that appears to come from a trusted source — your bank, Microsoft, QuickBooks, a vendor, or even your own boss. The goal is always the same: get you to click a link, enter credentials, download a file, or wire money before you realize what is happening. These emails have become extraordinarily convincing — they use real logos, real names pulled from LinkedIn, and create artificial urgency so you act before you think. In 2024, over 91% of all cyberattacks began with a phishing email. Small businesses are targeted more than enterprises because attackers know they have fewer defenses.
A Fort Wayne restaurant owner received an email appearing to be from their POS vendor saying their account would be suspended in 24 hours unless they verified their payment information. The email used the vendor's real logo and the owner's actual name. They clicked the link, entered their credentials, and within hours the attacker had accessed the POS system and exported three months of customer card data.
Urgency is a weapon. Any email that demands immediate action, threatens consequences, or asks for credentials or payment is a red flag regardless of who it appears to come from.
Forward one suspicious email per week to your staff and walk through why it is or is not legitimate. Ten minutes of practice builds better instincts than any policy document.